• Limit the number of links on a page: This varies from page to page, but there is a threshold that, once crossed, creates too many decisions and renders the page ineffective.

• Avoid small buttons and tiny text for links: Text links should not be smaller than standard text and call to action buttons should stand out significantly.

• Leave space between links and buttons: Don't crowd your calls to action. Make sure there is enough space around them to draw the eye.

• Avoid using images as the only link: If you use image calls to action be sure to accompany that with a textual call to action nearby as well.

• Link important commands: If there is somethign the visitor is expected to do then say so and link it to make it obvious and easy.

• Underline all links: Links in body text areas should always be underlined. People expect it, so do it.

• Accurately reflects the page it refers: Every link should give the visitor a basic understanding what information they'll find once they click the link.