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02.16.09 Visualize Blog Statistics With Woopra  By Lee Odden There are many ways to analyze the effect of blogging with Google Analytics ranking at the top for most due to the pricetag of free and robust features. As the social web continues to grow and become central to the internet experience, analytics and social monitoring software will HAVE to converge to measure on and off page interactions. We don't have that quite yet, but here are a number of other blog analytics tools that offer rich visualization and real time reporting features that are worth a look. Woopra is a desktop client but also offers web based visibility to reporting. The interface is not only visually appealing but offers an entirely different format for viewing interactions with blog content and in particular, information about visitors.  Woopra also offers a live traffic page with a "Start a conversation" feature: 
Another blog centric analytics tool is NuConomy Studio - an analytics plug-in for WordPress offering insights into blog analytics through "stories" as well as activity statistics you'd expect from a web analytics package. It also lists user activity by name when registered:  Continue reading this article. About the Author: Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age. |
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