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08.17.09 Killing Sales And Conversions By Blocking Users From Your Site  By Richard Hearne Here's a classic case of cookie sniffing gone really terribly wrong. I allow 1st party cookies in Chrome, and the only restrictions I've made are to on 3rd party cookies. Here's what I get when I go to www.virgin-atlantic.com:  Virgin Atlantic No Cookies Warning Online Privacy Is A Growing Concern There's no doubting that people have become far more conscious of their privacy online. It seems not a day goes by without some news story about how technology often infringes on privacy, and most people take more action these days to protect themselves. I've changed my cookie settings in Google Chrome. I explicitly restrict how third part cookies can be used. I did so after reading Google's own guidelines on how to opt out of Doubleclick's tracking cookie:
 Third Party Cookie Options In Google Chrome Virgin Atlantic Sniffing The Wrong Cookie I assume Virgin Atlantic are sniffing out the Doubleclick Cookie, and because I've restricted 3 any cookies, but my browser should have no problems using their site to purchase my flight (I doubt the DoubleClick cookie is a show-stopper). Continue reading this article. About the Author: Richard Hearne is the founder of Red Cardinal, a dedicated search marketing consultancy. A frequent contributor to Google's Webmaster Group, Richard regularly advises clients on Internet marketing strategy and Search Engine optimisation campaigns. Richard's thoughts and research can be found on his search marketing blog. |
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