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03.08.10 Using Worthwhile SEO Advice For Your Site  By Peter Da Vanzo There is obviously no shortage of information on SEO. But thanks for turning up here :) The sheer avalanche of SEO information can be overwhelming, for beginners and experts alike. Who do you know who to listen to? What information do you need to know, and what information is filler? Why should you even listen to SEOBook? 1. Most Information Published On SEO Is Filler You can learn 80% of what you need to know about SEO pretty quickly. You don't need the additional 20% in order to achieve, unless you're a masochist - otherwise known as an SEO professional :) Most of the information you'll come across on the topic of SEO is written by, and for, a professional/enthusiast crowd. There is a massive echo chamber of opinion, constantly replenished, produced using publishing tools based on the notion of communicating something, often. It can result in a lot of noise, and not much in the way of signal, especially when you're learning. If you're starting out, and want to focus on learning SEO, it's a good idea to tune the industry chatter out. It's more likely to confuse than help in the early stages. 2. Understand The Business Of Search Search engines aren't your friend. At best, they tolerate SEO, but only when it aligns with company goals. The search engines have a business to run, and their goals aren't the same as yours. Whilst search engine reps often come across as helpful and friendly, because they typically are helpful and friendly people, keep in mind that what they are saying serves their company first and foremost. Any advice they give you is, quite rightly, designed to further company goals. That's their job.
Chances are, your goals and the search engines goals will be aligned in many areas, but take their advice with a grain of salt. They don't care if your site succeeds or not, as there are plenty of other sites to index.  3. Define Goals Continue reading this article. About the Author: Peter Da Vanzo is the founder of Search Engine Blog.com, a news resource for the search engine marketing industry. He is also a regular contributer on SEO Book. |
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