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03.22.10 Utilizing Rank Checking Software Could Kill Your SEO Ranking  By Matt Bailey In the past, some search engines allowed an API access key to be used for ranking report software, and it can still be utilized today. Without utilizing the API key for the reports, you could be blocked from accessing the search engine. Software-automated queries drain resources, bandwidth, and inflates ad impressions, which is used to compute quality score for Pay-per-Click Ads. In response, Google is particularly aggressive about blocking repeated queries from the same IP address. Google would rather keep advertisers happy then overly aggressive SEO's who check their rankings incessantly. Personalized Search With the advent of creating accounts at the search engines, personal search histories have been accumulated. When AOL published only a few random search histories, I doubt they felt that any one of those anonymous searchers could be identified, yet some were. Personalized search is important to the search engines for many ways, not the least of which is personalized advertising that can be crafted solely for you, based on your preferences, search history and associated accounts. Personalization will affect search results. After all, the search engines are attempting to provide the best, most relevant results to the searcher, and using their search history will enable the engine to adjust the results as necessary to create that personal relevance. I expect this to continue to grow, as the line of privacy and advertising becomes increasingly blurred. Many people choose to give up privacy in order to receive more relevant advertising, and do not see the risks. As a result, the rankings you see may differ from your neighbor, simply based on your past search and click-through behavior. Google's Promote Results Google's search results instituted a feature recently, called promote results.  It's simple. I you like one result over another, simply promote the result. Of course, many webmasters see this as a means to affect rankings. Sorry, but no. If it does, it is on a very minute scale. Anything that can be manipulated by people on a large scale tends to hold little value. If anything I have seen this used very effectively by marketing managers that are able to go into their bosses' computer and promote their website for specific search terms. That way, to the boss, they are always #1, and he leaves them alone, and stops demanding to know why the website is not ranking first. Tricky, but effective. Continue reading this article. About the Author: Matt Bailey is the founder of SiteLogic, a website marketing consulting company. Matt has been in the SEO and website marketing industry since 1996, and instructing others how to do so since 1999. Matt is a regular speaker for the Search Engine Strategies Conferences, both in the US and International Shows, the Direct Marketing Association and the American Advertising Federation. |
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