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[2009-11-30] How Negative Keywords Can Help Your SEO Strategy
The first thing any Pay-Per-Click (PPC) campaign should include is a good list of keywords. The second thing it should have is a list of negative keywords. This is because there is a lot of search traffic on engines like Google, Bing, and Yahoo, and not all of it will be profitable for your site's business model.
[2009-11-09] SEO Must Be Maintained On A Daily Basis
Many people think that SEO is a set-it and forget it endeavor. The theory is that once you optimize the site then there really isn't much more to do after that. This is something that many penny pinchers like to espouse so they can try to "save money". Others just don't like the idea that online marketing is a never ending process. We like to have goals and want to see things through a conclusion.
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